4 Major Changes You'll See at Domino's In 2024

Domino's digital ordering is changing. The pizza chain is revamping its website and smartphone app to improve delivery and carryout

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ordering. Kelly Garcia, chief technology officer, said these platforms will have a modern appearance and feel and "romance through new visualizations

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The chain is also simplifying digital navigation to increase product research and reduce clicks. Every part of the chain's website will load

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faster. Garcia said this new digital experience will be provided in stages starting in January. The new website should launch in Q4 2024.

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Customers can also expect more customisation during ordering. A personal pizza-ordering helper is one way it does this. This tool,

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developed with Microsoft, will employ generative AI to simplify ordering by showing customers their whole order before they place it.

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Domino's is also implementing Dom.OS, a proprietary operating system, for employees. Kelly calls this system a "collection of smart

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tools," managing operations from order placement to delivery. "He keeps one of those eyes on the customer and the other on store operations," he said.

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Besides this OS, Domino's will beta test a new labor tool in 2024. This technology, used with Domino's forecasting tool, improves employee schedules and flexibility.

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Along with in-store technology, Domino's wants new ovens to improve kitchen operations. Initial installations will be in new and corporate locations.

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